Hippius Brand Kit
Our Brand
Download Brand GuidelinesWhat does Hippius look and sound like? This guide has the answer — covering everything from pitch decks to product screens to social posts.
This is how people learn to recognize Hippius before they even read the name.
About Hippius
Hippius is a distributed cloud platform built to give users a verifiable alternative to providers like AWS and Google Cloud. Files are encrypted and distributed across an independent network rather than held in a single provider's data center. Every storage claim, payment, and miner action is recorded on Hippius's own blockchain, so instead of asking users to trust the platform, Hippius lets them check it for themselves. On top of that foundation sits a full product suite: personal cloud storage, S3-compatible object storage with no egress fees, confidential compute on secure hardware, and a container and model registry for AI. Hippius runs as Subnet 75 on Bittensor and was built by The Nerve Lab.
Our Logo
Download Logo SetGet the full Hippius brand package — everything you need to represent the brand accurately in any context.
Logo Mark
The mark alone, designed for constrained formats — profile pictures, loading states, and small-scale UI elements.
Typography
Download FontsPrimary Font
Geist is our workhorse typeface — engineered for screen clarity, it scales cleanly from captions to headlines without losing character.
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AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890””@!?$%&
Secondary Font
Geist Mono complements the primary face in technical contexts, bringing structure and rhythm to code and tabular data.
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Our Color
Our color system pairs quiet, grounded tones with purposeful highlights to create depth and hierarchy. Each swatch has a defined role — use them as specified to preserve the brand's visual rhythm across every medium.
Royal Blue
HEX:#3167DD
Underwater Fern
HEX:#04C870
Salmon
HEX:#FF6D61
Tech White
HEX:#F5F5F5
Black
HEX:#000000
Blackout
HEX:#1E1E1E
Mine Shaft
HEX:#313131
Dravit Grey
HEX:#606060
Pale Silver
HEX:#EBEBEB
Voice & Tone
- [01]
Clear
Lead with clarity. Every piece of communication should be understood on the first read — no re-reading required.
- [02]
Technical
Write for experts, not executives. Our users build things; our language should match their pace.
- [03]
Confident
Commit to a position. Qualifiers like 'perhaps' or 'in some cases' weaken trust — cut them.
- [04]
Neutral
Present data honestly. We never cherry-pick stats, inflate benchmarks, or imply guarantees we can't back up.